ABOUT US
With our prior successes and award-winning experience, Conscious Living PR focuses on organic public relations via creative strategies in a mindful and passionate manner for the clients we represent. Our incredible roster includes US and international celebrities, best-selling authors, quality influencers, brands, services and philanthropic organizations. We are renowned for developing effective campaigns that deliver results and most importantly, our company is passion-driven. We are honest, hard-working and we care. Our clients' businesses and projects epitomize these same beliefs. We want to help your business and career blossom so that we can help bring more good in the world— through you.
Conscious Living PR originally launched off it’s original agency, MLC PR over a decade ago. MLC PR was a mid-sized PR firm in the entertainment industry representing award-winning celebrities in TV and film, authors, and branded individuals. Founder, Mona Loring, launched Conscious Living PR to fuel her personal passions and soon tapped into a market that needed a visionary within the conscious PR space. MLC PR has since been rebranded as CONSCIOUS HOLLYWOOD, and now lives as our powerful entertainment division at the agency.
About Founder, Mona Loring
The world of public relations is fast-paced, complex, and constantly evolving. That is why it is essential to find an intuitive, award-winning publicist who can create innovative, personalized PR campaigns for a diverse range of clients, helping them stand out and achieve their goals. For more than two decades, Mona Loring has done just that.
She first founded MLC PR, which grew into one of the top entertainment PR firms built from the ground up. With expertise spanning talent, literary, music, and lifestyle public relations, she combined her knowledge of business expansion, image consulting, and artist development into a powerhouse agency known for its excellence, integrity, and results. Mona has been a part of developing the careers of high-level talent such as Michael B. Jordan, Jenna Ortega, Golden Globe winner Gina Rodriguez, Emmy-winner Carrie Preston, Garcelle Beauvais, Zoey Deutch, Ryan Guzman, Academy Award–nominated director Theodore Melfi, among others. Her leadership guided campaigns that secured major press placements, shaped public images, and even contributed to Oscar, Emmy, and Golden Globe recognitions.
Alongside her entertainment industry work, Mona has always carried a deep passion for the literary world. Her PR career began with the launch of a successful children’s book series, and she has since returned to those roots, supporting authors, thought leaders, and publishers. Mona has overseen book campaigns and launches with publishers such as Simon & Schuster, HarperCollins, Hay House, and Sounds True, helping her authors achieve milestones like New York Times and USA Today best-seller status. She is known for bringing an intuitive perspective to book PR, tailoring each campaign to highlight an author’s authentic voice while strategically securing meaningful media coverage.
In 2022, Mona merged her entertainment expertise with her passion for conscious media by rebranding MLC PR into Conscious Hollywood, a pioneering agency designed to bridge the worlds of entertainment, philanthropy, spirituality, and wellness. She leads Conscious Living PR, where she channels her intuitive abilities to elevate authors, visionaries, and conscious experts with innovative and heart-centered campaigns.
Loring has collaborated with top-tier corporations such as META (Facebook/Instagram), Adidas, Procter & Gamble, HSN, Target, among others. She has an extensive portfolio of domestic national and international secured press placements including magazine covers, national talk shows, and prominent personal appearances. Loring also has experience in event planning & production, wrangling talent, and overseeing PR for high-end and philanthropic red carpet events, such as the Governor’s Ball at the Oscars. Her work spans high-profile red carpets, major press tours, and successful book launches. At the core of it all, Mona’s true gift is helping creatives and authors bring their message into the spotlight, shaping narratives that not only achieve visibility, but also inspire impact.
MEET THE REST OF OUR CONSCIOUS TEAM
Anna Kreynes, Head of Talent
Anna is the head of talent at the agency, boasting over a decade of expertise in the realm of public relations, communications, and media strategy. With a keen focus on navigating the ever-evolving media landscape, she brings a wealth of experience in entertainment, business, and lifestyle PR.
Her proficiency lies in guiding clients through the intricacies of traditional, digital, and social media, aiding them in cultivating robust and authentic presences along with strong digital footprints. Her dedication is reflected in a results-driven approach, ensuring impactful outcomes for every project.
With a background deeply rooted in strategy, branding, and marketing, Anna leverages her skills to craft innovative campaigns, foster meaningful media relationships, and lead teams to success.
Expertise:
Strategy
Branding
Traditional Media
Digital Media
Social Media
Marketing
Public Relations
Communications
Kellee Plascencia, Junior Publicist
Kellee Plascencia is a dedicated Junior Publicist at Conscious Living PR, specializing in high-profile lifestyle clients and providing key support within the Conscious Hollywood entertainment division. With a holistic approach to public relations, she crafts campaigns that authentically showcase her clients' stories while highlighting their impact in the wellness and lifestyle sectors. Her attention to detail and deep understanding of client needs allow her to develop strategic, long-term publicity efforts that drive meaningful results. Before joining Conscious Living PR, Kellee gained PR experience at a business-focused public relations agency, where she executed results-driven B2B campaigns across industries such as Adtech, Ecommerce, and Retail, securing strategic media coverage to enhance brand awareness and lead generation.
Alexa Ayala, Junior Publicist
Alexa comes to us after developing her background at Paramount Studios, where she supported projects for Morgan Freeman, Nicole Kidman, and RuPaul’s Drag Race, among others. She served as the Lead LA Coordinator, handling various aspects of talent and functioning as a go-to for the LA team's publicity needs.